THE WASTE MEASURE - CHEIL BRAZIL
Over 35 million Brazilians still don’t have access to clean drinking water. And among those who do, many are unaware of how much they waste each day.
To raise awareness on World Water Day, Greenpeople found a simple but powerful way to make that waste visible. They launched a limited-edition line of water bottles, not measured in liters or milliliters, but labeled with everyday situations where water typically goes to waste.
The bottles were distributed in Greenpeople stores and sent to influencers and media outlets, sparking conversation and putting water waste at the center of public attention.
Awards:
Cannes 2019 Design - Shortlist
NY Festivals 2020 Design - Gold
NY Festivals 2020 Design - Bronze
LIA 2019 Design - Silver
LIA 2019 Design - Silver
Wave Festival 2019 Design - Grand Prix
Wave Festival 2019 Design - Gold
Wave Festival 2019 Design - Silver Wave Festival 2019 Brand Experience - Bronze Wave Festival 2019 PR - Bronze
El Ojo de Iberoamérica 2019 Design - Gold
El Ojo de Iberoamérica 2019 Sustainable - Silver
El Ojo de Iberoamérica 2019 Brand Experience - Silver
Clio Awards 2019 PR - Shortlist
Colunistas 2020 Design - Silver