SAMSUNG GAME MONITOR - CHEIL BRAZIL

Samsung launched the campaign “QLED Gaming Monitor. The first choice for your setup,” promoting its new 24″ and 27″ gaming monitors featuring QLED technology, 144 Hz refresh rate, 1 ms response time, and 1800R curvature — all essential specs for competitive performance. Created by Cheil Brasil, the campaign starred Flamengo eSports pro players (brTT, Robo, Goku, Luci, and Shrimp) in a side-by-side comparison test using identical setups with and without Samsung monitors. The film was shot at the iconic OCA building in São Paulo, designed by renowned architect Oscar Niemeyer, a deliberate choice to give the campaign a sleek, modern, and futuristic visual identity that aligned with the brand’s innovation-driven positioning.