COORS ALTITUDE - TENDRIL CANADA
Together, Tendril and Rethink collaborated on the concept and creation of an ‘interactive, branded music video’ using a remix of Young Empires ‘So Cruel’ for the launch of Molson Coors’ newest beer, Coors Altitude. The User was able to scroll through 7 different levels of the music video as the song progresses discoveringng amazing surprises along the way.
CREDITS
Agency: Rethink Canada
INTERACTIVE
CD / UI Designer: Ronaldo Jardim
UI/UX Producer: Mary Anne Ledesma
UI Lead Developer: Greg Webber of Nickel Media
UI Developer: John Munn of Nickel Media
Production/VFX/UX: Tendril
CD: Christopher Bahry, Alex Torres
EP: Kate Bate
HOP / Supervising Producer: Mary Anne Ledesma
Coordinator: Leah Wesolowski, Gerard Goco
Design Concept & Story: Chris Bahry, Vini Nascimento, Noah Pink, Leo Mateus
Art Direction: Vini Nascimento, Chris Bahry
Taxidermy Sculptures: Vini Nascimento, Rodrigo Rezende
Matte Paintings & Concept Art: Bojan Zoric
Storyboard: Greg Boychuck
Technical Director: Ben Pilgrim
3D Environments: Vini Nascimento, Ben Pilgrim, Marcin Porebski, Rowan Simpson, Rajat Rana, Alasgar Hasanov, Marek Denko and Peter Sanitra of NoEmotion
Lead Lighting & Render: Brad Husband
Textures, Lighting & Render: Brad Husband, Steven Hollman, Alasgar Hasanov
Cinemagraphs: Chris Bahry, Leo Mateus
2D Graphics: Leo Mateus
Tracking Supervisor: Matt Ralph
Tracking & Roto: Trace VFX
Nuke Compositors: Chris Bahry, Robert Moggach, Winston Lee, Tim Townsend, Richard Chiu, Joel Saunders
Flame Compositors: Patrick Coffey, Joel Osis, Mike Morey
Relish Editing Editor: Jackie Roda
Relish Editing Asst: John Gallagher
Relish Editing EP: Sally Leggett
567VFX Color: Joel Osis
567VFX Online: Patrick Coffey
567VFX Producer: Lucy O,Neill
567VFX Flame Assist: Astrid Cardenas
LIVE ACTION
Live Action Director: Noah Pink & Chris Bahry
Line Producer: Shannon Brand
DOP: Andre Pienaar
CG Supervisor: Joel Osis, Vini Nascimento
Wardrobe Stylist: Jessica Mary Clayton
Make-up: Misty Fox
Hair: Oriana Rossi
Art Director: Jesson Moen
Lead Guy: Matthew Vlahovich
Lead Girl: Ksenia Mezenina
Supergroup Sonic Branding Co.
Creative director / lead music supervisor: David Hayman
Music supervisor: Sean Hamilton
Music coordinator: Cody Partridge
Ta2 Sound + Music
Executive Producer: Dana Gadsden
Audio Director: Steve Gadsden
Engineer: Dave Clarke