TOYOTA TRD PRO - SAATCHI & SAATCHI LA

Longtime fans are familiar with Toyota’s rich off-road legacy, but for a new generation of drivers, that rugged image isn’t always top of mind. So when Toyota unveiled its latest line of high-performance trucks, we brought back an iconic arcade game, reimagined as a high-octane mobile experience, and introduced it with a full-scale indoor off-road course at the Chicago Auto Show.